A landing page is a special kind of webpage which is designed for a specific purpose. It’s where people comes after clicking on a link from an ad or an email.
Unlike regular web pages, a landing page focuses on one thing, like promoting a product, inviting people to sign up for something, or offering a free trial. It’s meant to encourage visitors to take action, like making a purchase or giving there email address in exchange of some value.
Landing pages comes with catchy headlines, attractive images, and clear instructions on what to do next, such as filling out a form or clicking a button. They’re important because they help businesses turn visitors into customers or leads by making it easy for them to understand the offer and take the next step.
Why do you need a Landing Page builder?
A landing page builder helps you create professional-looking pages without the need of coding.
Landing pages fully are optimized to guide visitors towards taking specific actions, such as making a purchase or signing up for a service, which can increase conversions. It offers various kinds of templates and customization options according to marketing needs.
Many landing page builders come with analytics tools that let you track important metrics like conversion rates and user behavior. It is also a cost-effective way to create effective landing pages quickly.
Key Takeaway
A landing page builder is essential for creating high-converting landing pages that enhance your marketing efforts, engage your audience, and drive business growth.
Now, let’s dive into the 8 Best Landing Page Builders for Marketers in 2024.
| Convert Kit | Best for small sized businesses |
| ClickFunnels | Best for Sales funnel optimization for entrepreneurs and businesses |
| LeadPages | It offers a user-friendly platform with customizable landing page templates |
| Unbounce | Comes with advanced features for high-converting landing pages for digital marketers |
| Kartra | All-in-one marketing platform for comprehensive sales funnel management |
| Landingi | It Provides simple solution for creating and optimizing landing pages |
| Swipe Pages | Can create Mobile-responsive landing pages for e-commerce businesses and marketers |
| Optimize Press | Can design professional landing pages directly within WordPress |
Let’s now take a closer look at these software tools. In this blog post, we’re going to explore their key features, drawbacks, and pricing models for each one. This will help you choose the right platform for your business needs.
1. ConvertKit
Key Features
- It offers a variety of professionally designed landing page templates that you can customize according to your niche.
- With its drag-and-drop editor, you can easily customize your landing pages without any coding skills.
- You can easily track the performance of your landing pages with their advanced analytical tools.
- Integrate your landing pages with its email marketing automation features.
- With their integration with Unsplash, you can access over 100,000 images with just a single click.
Cons
- ConvertKit offers fewer email template options compared to some other email marketing tools out there in the market.
Pricing
The platform is free for up to 1000 subscribers, but as you grow your email list, the price also increases. Each plan includes unlimited landing pages.
2. ClickFunnels – Best Landing page builder for Marketers
Key Feature of ClickFunnels
- With the help of ClickFunnels, you can easily create opt-in pages, lead magnets, registration forms, and more.
- Can be easily integrated with various marketing automation tools available in the market, such as Aweber, ActiveCampaign, ConvertKit, and many more.
- Now, you can sell physical products with the help of their “Store Funnel” feature.
- Nurture your leads with the help of their own Simple Mail Transfer Protocol.
- It offers every kind of tool you might need to grow your business.
Cons
- Some users have found that the the initial setup process of ClickFunnels is very confusing and takes a lot of time.
- Some areas of the platform lack proper navigation.
Pricing
| Basic Plan | Starting from $127 per month | It provides you with the option to build 20 funnels and 10,000 contacts |
| Pro Plan | Starting from $157 per month | 100 funnels and 25,000 contacts are included in the Pro plan |
| Their Most famous “Funnel Hacker Plan“ | Starting from $208 per month | There’s no limit on funnels, and it can work with up to 200,000 contacts |
3. LeadPages
Key Features
- It comes with fully customizable templates that you can use anywhere.
- Over 200 mobile-responsive landing page templates.
- It can work with over 30+ marketing tools and with various payment gateways.
- It also comes with WordPress Plugin.
- Create great content for your landing page with the help of their AI assistance.
Cons
- You may experience a lack of customization in certain areas.
- Their customer support is slow and takes a lot of time to respond to your queries.
Pricing
LeadPages standard plan is $37 per month. After that, you can upgrade to the pro plan for $74 per month. If you require the platform for advanced marketing needs, you can contact the sales team for further assistance.
4. Unbounce
Key features
- It offers great flexibility in creating landing pages that you can use for paid media advertising.
- Comes with the AI based landing page builder.
- You can also conduct A/B testing for various landing pages to determine which one performs the best.
- Add multiple domains to your Unbounce account, allowing you to utilize them for your marketing needs.
- It drag and drop option is very easy to use.
Cons
- Unbounce can be costly for small businesses.
- There should be some improvement in the analytical tool.
Pricing
Unbounce starts with the Build plan at $59 per month. From there, you can upgrade to the Experiment plan for $112 per month, which includes unlimited A/B testing features. Next, you have the option to select the Optimize plan for $187 per month, which offers AI traffic optimization. Finally, there’s the Concierge plan at $649 per month which provide you the feature of customer success manager and client management services.
5. Kartra
Key Features
- It provides more than 400 landing page templates, each designed to be mobile-friendly.
- Get pre-designed lead form templates that are ready to use.
- Kartra combines multiple business tools into one convenient platform.
- Send targeted emails to your audience and track their performance.
- Kartra affiliate management platform provides streamlined affiliate campaigns and functionalities to enhance your growth.
Cons
- It is better to get your domain hosting from another provider rather than Kartra.
- The affiliate management feature come with the growth plans.
Pricing
| Starter Plan | Starting from $99 per month |
| Growth Plan | Starting from $189 per month |
| Professional Plan | Subscribe to the plan for $429 per month |
6. Landingi
Key Features
- It offers a free course that helps you create high-converting landing pages.
- Create effective pop-ups that you can use on your landing pages.
- Duplicate multiple campaigns with just one click.
- It offers more features compared to any other software.
- Its LinkTracker comes with advanced link tracking.
Cons
- Offers very few features in its Lite plan.
- Many users of the platform have criticized its landing page editor for having separate pages for desktop and mobile editing.
Pricing
It starts with the Lite plan, which you can subscribe for $29 per month. Then there is the Professional plan, specially designed for marketers and agencies, priced at $69 per month. Lastly, the Unlimited plan for $999 per month, which includes a lead generation expert.
7. Swipe Pages
Key Features
- You can use your own domain name to enhance brand awareness and credibility.
- Export your leads directly to a spreadsheet or Excel with just one click.
- You can also integrate your landing page with Google Analytics and Facebook Pixel.
- All landing pages are SSL encrypted and display as HTTPS.
- It is affordable then most of the landing page builder.
Cons
- It takes some time to fully grasp the platform and understand how to use its features.
Pricing
You can begin creating high-converting landing pages with their Startup plan for $29 per month, then you can also upgrade to the Marketer Plan for $69 per month. For digital agencies, they offer the Agency Plan for $149 per month.
8. Optimize Press
Why Choose Optimize Press?
- It comes with every type of sales funnel you might need for your business, including webinar registration forms, online courses, agencies, and many more options.
- You can integrate it with over 45 email marketing platforms such as ConvertKit, MailerLite, Drip, etc.
- It offers fast loading page speed for your sales funnel landing pages.
- It provides easy to use templates to sell any products and services you want, making it the best landing page builder for small to large businesses.
Cons
- Its WordPress plugin does not work sometimes.
- May be expensive for small-sized businesses.
Pricing
| Builder Plan | Starts from $129 per month |
| Starter Plan | From $199 per month |
| Pro Plan | From $249 per month |
In conclusion, these 8 best landing page builder offer everything that a marketer need to create effective and high-converting landing pages without any technical expertise. Whether you are a beginner or a pro marketer, these tools make it easy to build landing pages that get results. Try them out and take your marketing campaigns to the next level!
