Ad tracking software are a helpful tool for businesses who want to know how well their ads are performing. Using ad tracking software, businesses can figure out which ads work the best and which ones might need some changes.
It helps the businesses to understand their customers better by showing them who is clicking on their ads and what kind of ads they are interested in. This way, media buyers and marketing agencies can create ads that are more likely to get more visitors and ultimately lead to more sales.
Why is Ad tracking Software Important?
With the help of these software you can collects all the important metrics that your business must need to make better choices about where to spend their advertising budget. These metrics include:
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Click (CPC)
- Cost Per Conversion/Acquisition (CPA)
- Impressions
- Reach
- Engagement Metrics (likes, shares, comments)
- Frequency
- Return on Ad Spend (ROAS)
- Cost Per 1000 Impressions (CPM)
- Link Clicks
- Video Views
- Website Traffic
- App Installs
So, Overall, ad tracking software is a valuable tool for businesses that want to make their marketing efforts count and get the best ROI or return on investment possible.
Now that you understand the importance of ad tracking software, let’s explore the 8 Best Ad tracking software to maximize your ROI in 2024.
| ClickMagick | For marketers seeking advanced link tracking |
| Volumm | Best ad tracker for media buyers |
| Post Affiliate Pro | Best for ad automation |
| Brax | Best platform for medium to advanced native advertisers |
| Bemob | Best for beginner affiliate marketers |
| ClickFlare | For advanced funnel tracking |
| Hyros | Best for ecommerce business owners |
| Google Analytics | Best for organic traffic related data |
1. ClickMagick
ClickMagick is a tool that helps media buyers to keep track of how well their ads are doing. It does this by monitoring clicks on the links in their ads in real-time.
Key Features of ClickMagicK
- It works with all major advertising platforms like Facebook, Google, and many more.
- You can easily connect it with over 100 affiliate networks of your choice.
- It comes with cross-device tracking, so you won’t miss any purchases.
- ClickMagick can easily eliminate bots that cause fake clicks.
- It offers a great dashboard interface to view all the statistics related to your ad performance.
Cons of ClickMagicK
- It comes with a 14-day free trial, which is too short for testing all its features.
- ClickMagick offers amazing features that may require some time and effort to understand and utilize the platform effectively.
Pricing
Investing in ClickMagick is a best choice that you can make for your marketing business. It offers a Starter plan starting at $69 per month, then the standard plan starts from $149 per month, and the pro plan for $299 per month.
2. Volumm
Voluum is one of the best ad trackers that connects with various advertising platforms. It’s highly trusted by big marketers to gather visitor and conversion data, optimizing their advertising campaigns.
Why Choose Volumm?
- With its beautifully designed dashboard, you can measure over 25 essential metrics related to your ads.
- It comes with an anti-fraud kit that can easily detect invalid clicks coming to your campaigns.
- It comes with the feature of conducting A/B testing for your ads to optimize them better.
- You gonna love the Custom Alerts feature, which notifies you when changes are needed in your marketing campaign.
- It can easily track both types of traffic, whether it is organic or paid traffic.
Cons of Volumm
- It does not come with a free trial plan.
- It is slightly more expensive than other ad tracking software.
Pricing
Offering amazing features for ad tracking, it comes with two different pricing models – one for individuals and another for businesses. The Individual plan starts at $199 per month, offering up to 20 active campaigns, and then $349 per month for up to 60 active campaigns.
Next is the Business plan starting from $600 per month, followed by the Agency plan at $999 per month, and the Enterprise plan at $1999 per month, offering data retention of 24 months.
3. Post Affiliate Pro
Key features of Post Affiliate Pro?
- It is available in 10 different languages compared to other ad tracking software.
- Post Affiliate Pro will help you to automate your marketing efforts.
- It can integrate with over 160+ CMS and Payment Gateways.
- It can be easily integrated with various native advertising platforms like Taboola, Outbrain, MGID, and many more.
Cons of Post Affiliate Pro
- It takes some time to get familiar with the platform interface.
- The information you get about how your affiliates are doing might not be as detailed as you would like.
- Using Post Affiliate Pro can be expensive, especially for smaller businesses.
Pricing
Its Pro plan starts at $129 per month, the Ultimate plan starts at $249 per month, which includes a lifetime referrals manager. Lastly, the Network starts at $599 per month.
4. Brax
Key features of Brax
- Helps connect all ad accounts from a single dashboard.
- Grant permissions to your team members easily.
- Brax provides the feature to make changes to all your campaigns at once.
- Comes with accurate data tracking with minimal errors, such as invalid clicks.
- It supports over 100 different currencies that you can use.
Cons of Brax
- Brax tracking software may take some time to understand it properly.
- Help from it might not always be as good as needed.
- It might be difficult to connect with other programs or services.
Pricing
It offers four pricing models. The Starter plan starts at $199 per month, followed by the Business plan at $499 per month, the Enterprise plan at $1499 per month, and lastly, the Platinum plan starts at $2499 per month, which is designed to manage ad spend of over $1M.
5. Bemob
BeMob ad tracking is a free tool that even beginners who are new to native advertising can use. It helps track online ad campaigns, measure their success, and make improvements.
Why Choose Bemob?
- With BeMob, you get a dashboard showing all your ad data in one place.
- Ideal for beginners who are new to the world of affiliate marketing.
- Say goodbye to server handling routines and manage any amount of traffic with BeMob server auto-scaling architecture.
- You can customize your workspace to suit your preferences.
- It can easily Identify fraud and block bots to ensure high-quality human traffic only.
Cons of Bemob
- The quality and responsiveness of BeMob dashboard may vary, and some users may find it lacking.
- You only get 1 month of data retention with both the free and professional plans.
Pricing
In addition to the free plan, it offers a Pro plan for $49 per month. You can also choose the Business plan for $249 per month and the Enterprise plan for $499 per month, suited for high-level marketers.
6. ClickFlare
Key Features of ClickFlare
- TheOptimizer automatically detects and imports all your campaigns, which require no additional setup.
- You can see the number of visits, clicks, and conversions in real-time.
- You can easily import all your Voluum campaigns, traffic sources, affiliate networks, offers, and landing pages with the help of Volumm Importer.
- With this, you can now specify multiple conversion types and compare to see which part of your traffic converts the best.
- It comes with a minimum of 6 months of data retention.
Cons of ClickFlare
- Users may find its interface and features challenging to navigate, especially for those who are new to online advertising platforms.
- Clickflare may support only a limited range of ad formats, which could restrict users’ creativity and flexibility in designing effective ads.
Pricing
Clickflare comes with four different pricing model. You can subscribe to the “Starter Plan” for $69 per month, then upgrade to the “Pro Plan” for $169 per month, followed by the “Master Plan” for $329 per month, and finally, the “Enterprise Plan” for $559 per month. All plans include unlimited campaign features.
7. Hyros
Key Features of Hyros
- It can show you which parts of your website are most effective at converting visitors into customers.
- You can use Hyros to make smarter decisions about where to spend your advertising budget.
- It offers top-tier ad tracking and AI optimization for advanced digital businesses.
- It can track important metrics such as leads, sales, and returning customers significantly better than ad tracking software.
Cons of Hyros
- It may not be suitable for beginners as it is primarily designed for larger marketing teams.
- You need proper marketing expertise to use its platform due to its complicated interface.
Pricing
It offers custom pricing options according to your requirements. You need to speak with the sales team to use Hyros.
8. Google Analytics (GA4)
Google Analytics is a free tool by Google that helps you understand how people use your website or app.
It shows you things like how many people visit your site, where they come from, and what they do when they’re there.
GA4 is the newest version of Google Analytics. It offers more advanced features compared to the older version. GA4 focuses on giving insights into user behavior across different devices and platforms.
With Google Analytics 4, you can track events and actions that users take on your website or app, such as clicking on buttons, watching videos, or making purchases.
It helps you understand your audience better and make smarter decisions to improve your website or app’s performance.
Cons of Google Analytics
- GA4 may lack certain features or integrations with various affiliate networks that are available in other ad tracking software.
- It may not be suitable for affiliate marketers who want to run paid ads through native advertising.
Also Read – 8 best Keyword Research Tool to boost your SEO in 2024